top of page
Revenue Is Vanity. Profit Per X Is Sanity.
Nucor tracks profit per tonne of steel. Southwest tracks profit per plane. Neither got there by chasing the biggest revenue number. Profit Per X is the one ratio that, if you grew it, would grow everything else, plus how to find yours and stop selling to the customers quietly destroying your profit.
How to Get Started with Real AI Adoption in Your Company
"Where do we start with AI?" It was the question heard most at CEO Summit 2026. And the answer isn't a tool, a platform or a new hire. After listening to Verne Harnish, Shuya Gong and Craig Scroggie, one conclusion stood out: the companies that succeed with AI won't necessarily have better technology — they'll have better leadership. Here are five practical actions to build real AI capability across your organisation, starting with what matters most.
Your Next Competitive Advantage Isn't AI: It's AI Adoption
At CEO Summit 2026 in Sydney, three world-class speakers delivered a single unified message: the companies that win in the age of AI won't win because they have better tools. They'll win because they learn faster. Verne Harnish, Shuya Gong and Craig Scroggie each approached the challenge differently — but arrived at the same conclusion. AI adoption is not a technology initiative. It's a people and leadership initiative. And it may be the CEO's most important responsibility ri
Frequently asked questions
Made for Scale
Scale ups
Scaling Up system
Scaling process
Founders Fast Lunch
In keeping with Scaling Up values—”to practice what we preach”—Scaling Up Certified coaches include as their Brand Promise Guarantee our “short pay” provision. Essentially, if you don‘t feel there was sufficient value delivered at any time, you are free to pay what you thought our services were worth.
bottom of page