Today, uncertainty feels everywhere. Fuel costs rise. Supply chains tighten. Customers hesitate. AI reshapes roles faster than we can redefine them. It's tempting to respond by changing everything. But uncertainty has a way of exposing how well you understand what actually works in your business. Companies that scale despite uncertainty and chaos—the 10xers—know what works (their “recipe”). T

If you’re familiar with the Flywheel concept from Turning the Flywheel, you’ll remember when author Jim Collins sat down with Jeff Bezos and the Amazon team. It was the early 2000s, before Amazon Web Services existed, when Amazon was purely a product and e-commerce business.