Great companies don’t hide from hard truths. They build systems, rhythms and cultures that drag reality into the light early and often. This article breaks down how leaders can confront the brutal facts with clarity, discipline and confidence, and use them to build a stronger, more resilient organisation.

Scaling is harder than starting. That may sound strange if you’ve already battled through the chaos of building your first product, finding customers, raising funding. But the crunch comes later. Research shows 97% of new firms never make it past $5M in revenue. Only 3% keep scaling . Why? Because growth always hits a constraint.

Let's face it, there are never enough resources or hours to do what everything we want to do. Do you ever find yourself saying "if only...