How to become a learning machine. (Hint: it's HI related)

Warren Buffet courtesy of CNBC Adam Jeffrey.

High levels of human capital like human intelligence (HI) and learning agility of the founders and management has time again been linked to successful scale ups. So we should always be learning...

To quote Charlie Munger, Warren Buffet's business partner;

"I constantly see people rise in life who are not the smartest, sometimes not even the most diligent, but they are learning machines."

Here is a starter list of top business scaling and growth books and other recommended resources. This list has been created with input from founders and experts like Verne Harnish from Scaling up.

If you have a recommendation for the list, please email me on claire@made4scaleup.com

So WWWBD?

"I just sit in my office and read all day. I insist on a lot of time being spent, almost every day, to just sit and think. "

Ah... wouldn't that would be nice!

Business Scaling Books and Recommended Resources

Scaling

Crossing the chasm (Geoffrey Moore)

http://www.geoffreyamoore.com/books-by-geoffrey-moore/

What is the ultimate job you are doing for the customer? (Clayton Christiansen)

https://hbr.org/2016/09/know-your-customers-jobs-to-be-done

From Good to Great” and “Great by Choice” (Jim Collins)

https://www.jimcollins.com/books.html

Scaling UP: Mastering the Rockerfeller Habits (Verne Harnish)

https://www.amazon.de/Scaling-Skalieren-Weshalb-Unternehmen-stranden/dp/3981801709

Traversing The Traction Gap (Bruce Cleveland)

https://wildcat.vc/traction-gap/

Strategy

Core Competencies

https://hbr.org/1990/05/the-core-competence-of-the-corporation

Marketing

Olgivy 4Es of Marketing

https://davidpaulcarter.com/wp-content/uploads/2018/08/four-es-of-marketing.pdf

This Won’t Scale (Drift Marketing Team)

https://www.drift.com/insider/learn/books-reports/this-wont-scale/

Pricing

Good, Better, Best Pricing

https://hbr.org/2018/09/the-good-better-best-approach-to-pricing

Confessions of a Pricing Man: How pricing affects everything (Hermann Simon)

https://www.amazon.de/-/en/Hermann-Simon/dp/3319203991

Organisational Structure

Reinventing Organisations (PART 2) (Frederic Laloux)

https://www.reinventingorganizations.com/

Team of Teams (General Stanley McCrystal)

https://www.amazon.de/-/en/Stanley-McChrystal/dp/3800660504/ref=pd_lpo_1?pd_rd_i=3800660504&psc=1

Teams and Culture

Five Dysfunctions of Teams

https://www.tablegroup.com/product/dysfunctions/

Loyalist Team

https://trispectivegroup.com/The-Loyalist-Team

Measuring Mindsets for Success

https://resources.strategiccoach.com/the-multiplier-mindset-blog/determine-your-mindset-for-success

Leadership

What got you here, will not get you there (Marshall Goldsmith)

https://marshallgoldsmith.com/product/book-2/

Podcasts (Spotify, Apple)

How I built this

Masters of Scale

Nathan Latka (SaaS companies)

Conversations at the Edge

Growth Manifesto by webprofits

Blogs/Online

Steve Blank on entrepreneurship

https://steveblank.com/

Alejandro Cremades on fund raising

https://alejandrocremades.com/fundraising-training

Reid Hoffman on start ups, scale ups, tech & AI

https://www.reidhoffman.org/

More on Buffet's reading habit and their benefits here: https://www.cnbc.com/2016/11/16/warren-buffetts-reading-routine-could-make-you-smarter-suggests-science.html